You must have agreements in place about which stakeholders are involveded with communications and marketing, and which parties can use the project branding in marketing etc.

Agree on what can, and cannot be shared with different parties and the public. There may be legal implications linked with this.

If using a broker, you need to discuss costs, admin arrangements, and marketing early on.

There are several existing online platforms and marketplaces, these may facilitate sales or may be for 'connecting' purposes only (i.e. to show buyers what is available and give them details to contact a project directly).

Identify who they are, what their needs are, and their likely approach to buying (method of sales etc.)

It is vitally important to liaise with those who are currently or will be using the site, or more generally who may be impacted by the project (e.g. local population). Let them know what the plans are and how this may impact them both positive and negative.

Volunteers are a valuable resource and you should engage with them to involve them with different aspects of the project. This may be practical work, surveying, public engagement etc. It is also good to have them onside politically.

You may be required to hold a public or stakeholder consultation at various stages of the project, and this can be useful in both promoting the project and getting buy-in

It is important to understand your audience when branding and marketing, part of this is getting a grasp of their general culture and ethics. I.e. what are their values, general stance on issues, etc. which broad aesthetic or style would be most attractive to them

A catchy name or acronym for the project is always useful, and a snappy logo too. Simplicity is usually the best route when it comes to these.

The whole point of branding is to build a story or persona around your project or organisation. The message should be tailored to your likely audience and hook them in.

Keeping communications up to date is very important to give off the right impression and maintain engagement. Refresh any social media feeds regularly and think about optimum traffic.

Decide on a general style or theme including colour pallet, font etc. and stick with this throughout marketing and communications. Generally visual communication and branding is more effective, increasingly, short-form video is the most engaging on social media. However this of course depends othe audience.

You need to select the appropriate approach depending on the market/audience. This will impact the style, theme and aesthetics you choose and also impacts the form, tone, language and level of detail.

It is important to communicate and promote through multiple channels/mediums. The method will depend on the purpose of the communication and the audience, and could be website, direct email/phone call, social media, press release, newsletter etc.

Each communication should have a clear purpose and key outcome goal - there may be an overarching communication strategy, with varying levels of detail which could be as broad as issuing one press release, or detailed as planning daily social media posts.

You should consider having an appointed person or team who manages communications resources, they will feedback information to the core project team on things such as lead-times, expertise required, response, etc.